Short‐term and Long-term Objectives
“The killing of cows by human society is one of the grossest suicidal policies and those who are anxious to cultivate the human spirit must turn their attention first toward the question of cow protection.” [Light of the Bhagavat, 27]
“There should be a thorough overhauling of the social system, and society should revert to the Vedic principles, that is, the four varnas and the four asramas.” [SB 4.29.54]
During the twelve-year campaign (2015 to 2027), Continental Campaign Managers will systematically introduce and propagate the concepts and principles related to sustainability and self-sufficiency in their respective continents.
The Continental Campaign Managers will select individuals to become National Campaign Managers and will train devotees who will travel and make presentations in local temples, in villages, to government officers, to private and public organizations, etc., promoting the objectives of the OM Sri Surabhi Campaign.
Through the program IDVM-India Eco Alliance, individuals, families, temples, villages, organizations and governments will be able to connect with the campaign and become involved at different levels.
Two ministries of India, ISKCON Daiva Varnasrama Ministry (IDVM-India) and the India Cow Protection Ministry are the primary initiators/movers of the campaign. A third body called Sustainable Vaisnava Communities (SVC), a global initiative under Strategic Planning Team (SPT), will also help in introducing the campaign within each continent.
Short-Term Objectives
- Personal Oath to Protect Mother Surabhi – Take a lifelong pledge to always protect our Mother Surabhi. (standard pledge to be taken at some official ceremony)
- Family Practices
– Play Surabhi Mantra daily at home
– Cow photos on altar and walls at home
– Using cow products such as soaps, incense, ghee
– Daily recite prayer glorifying our Mother Surabhi
– Go-Seva: weekly visit and seva to nearby Goshala
– Go-Puja: daily offer incense and flower to Mother Surabhi - Green City Temples
– Hold seminars promoting health and diet for inmates/congregation
– Teach about and encourage community gardens in cities
– Inspire temples to lease or purchase land for the purpose of growing organic food, maintaining cows and developing self-sufficient communities.
– Organize yearly fairs sharing development among temples
– Help set up curriculum for Home Schooling and Varnasrama Colleges desired by Srila Prabhupada. - Ahimsa Milk – Take milk only from protected cows.
- Cooking in Ghee – Avoid commercial oils, cook only in pure ghee.
- Adopt a Cow – Adopt a cow by supporting a goshala or purchase/maintain a cow.
- Adopt a Village- Support Village Development by adopting a Village
Campaign Kits will be made having all the documents necessary to conduct an official ceremony inaugurating the campaign and enabling participants to become involved.
Long-Term Objectives
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- Work towards having the United Nations and Countries adopt our Mother Surabhi as our universal mother/national emblem.
- Help introduce legislation to stop cruelty to animals, especially the cows.
- Encourage devotees/congregational members to take up important posts in the government administration in as many countries as possible.
- Educate organizations and governments about the merits of A-2 Category Milk as found in indigenous breeds (desi cows) and the demerits of A-1 Category Milk as found in non-indigenous breeds. Encourage more in depth study on the subject.
- Demonstrate the benefits of an agrarian lifestyle, the superiority of a cow driven economy – Agrarian Revival through traditional technologies for a sustainable economic growth.
- Promote Yoga, Vegetarianism, Organic Foods, Organic farming.
- Teach the harmful effects of chemical pesticides, chemical fertilizers, hybrid seeds and machinery.
- Promote traditional occupation through traditional education
- Help re-establish the concept of gochar bhumi providing ample grazing fields for cows.
- Assist governments in reverting many of the critical global problems such as desertification and climate change by promoting natural large scale grazing of animals, especially cows and showing examples of a more simple and natural way of living in keeping with the concepts of simple living and high thinking.
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